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Describe the problem in business language

You do not need a finished technical brief or PRD. Start with what happens today, what needs to improve, and the constraints you already know.

Context that makes the first conversation useful

  1. The business and workflow involved
  2. Primary users of the app, website, or system
  3. What exists today and where work gets stuck
  4. The outcome or important date to consider
  5. Who needs the information to make a decision